The Joe Freshgoods x New Balance 990v4 “1998” Pack is a new collaboration between the brand and the Chicago native that will be released for the Holiday 2023 season.

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Chicago’s own Joe Freshgoods will connect with New Balance once again, this time around, they will create a unique iteration of the New Balance 990v4 Made in USA. The shoes are expected to arrive during the Holiday 2023 season.

Previewing the 990v4 himself, inspiration for the shoes from the XXL photoshoot featured DMX, Jay-Z, and Ja Rule, the original Murder Inc. members. Like the photoshoot, the shoes will feature shades of Black, White, and Grey.

Unlike past collaborations from Joe Freshgoods, this New Balance 990v4 features a monochromatic look, dressed in Black and White. Constructed with the usual suede, mesh, and leather for a premium build. JFG branding adorns the lateral heel instead of the signature 990 logo. Other details include the signature ENCAP midsole dressed in Black with the same shade across the rubber outsole.

Joe Freshgoods New Balance 990v4 Release Date

The Joe Freshgoods x New Balance 990v4 Made in USA “1998” Pack will be released via Joe Freshgood’s website and online at NewBalance.com on December 22nd, 2023. The retail price is $250 each. Once we have more information, we will make sure to update you. Check out a few more photos below for a better look.

Visit our Sneaker Release Dates page for more upcoming drops from the brand.